103.8FM · Belfast RAMS · July 2026 PSA 700,000 adults 15+
67,060
people across Belfast heard Juice last month.
That's 9.58% of the city in a four-week period — on 103.8FM, online, on smart speakers and in the car. Real listening data, not a survey panel.
4-week estimated cumulative reach, total broadcast, July 2026. Source: RAMS / Local Radio Support Ltd.
The numbers
July 2026, with every period stated.
Radio figures get quoted loosely. We'd rather show you exactly what each number measures and over what window, so you can compare us honestly against anything else on your media plan. Every figure below is total broadcast — FM and online combined, which is what you're buying.
Ultra-local. That's the whole point.
Our population service area is 700,000 adults aged 15+ across Greater Belfast. We don't sell you reach in Derry or Dublin that you can't use. Nearly one in ten adults in the patch hears Juice over a four-week period.
For a venue, a trade or a single-site retailer, that concentration is worth more than a bigger number spread thinly across a country.
Where your money goes
Your budget doesn't leave Belfast.
Juice is owned and run here. There's no national sales house taking its cut, no schedule piped in from a studio in another city, and no dividend heading out of Northern Ireland at the end of the year. What you spend pays for local presenters, local production and local hours on 103.8FM.
Reinvested here
Revenue goes back into the schedule, the transmitter and the people making the programmes — not into servicing a group balance sheet somewhere else.
Actually local output
Live and local, not a networked feed with a local sticker on it. Your ad sits next to presenters your customers can name.
The most inclusive outlet in NI
We're proud to be the most diverse and inclusive broadcast outlet in Northern Ireland. Advertising with us says something a rate card can't.
Any size welcome
We offer a commercially sound service to organisations of every size, from international corporations to the shop on the corner.
Get on air
Start this month for £99.
Two ways in. Take the starter package online in about a minute, or talk to us if you want a sponsorship, a competition or something built around an event.
Self-serve
Club Juice
- Professionally produced 30-second commercial
- Rotating placement across the schedule
- Named account manager from day one
- Monthly figures for your campaign
- Rolling monthly — cancel any time
You'll be booked in straight away. We'll take your brief and clear the script against the UK broadcast advertising code before your first spot airs.
Bespoke
Everything else
- Show and daypart sponsorship
- On-air competitions and prize promotions
- Website, app and pre-roll placements
- Event and outside broadcast tie-ins
- Multi-month campaigns with volume rates
Tell us the budget and the window. We'll come back with a plan and a quote.
Source and methodology
- Period
- July 2026
- Source
- RAMS — Local Radio Support Ltd.
- Population service area
- 700,000 adults 15+
- Basis
- IP-level listening data, not panel survey
- Total broadcast
- Online plus FM transmitter listening
- Report issued
- 7 August 2026
Juice Radio is not a RAJAR-subscribing station. RAMS figures are derived from actual IP-based listening rather than a sampled panel, and total broadcast figures apply accepted industry platform factors to account for FM listening. All figures are provided in good faith and relate solely to the period stated above; because listener behaviour varies, absolute accuracy cannot be guaranteed. E&OE.